Online videos are enjoyed by 100 million viewers every day. With such a massive number, many companies focus on the use of videos for their marketing campaigns to further their business. To better understand why video marketing is so important, here are 5 reasons why consumers like online videos:
1. Videos can be watched from anywhere.
As long as you have an Internet connection, online videos can be watched from anywhere. What such availability means for businesses is that they can place their products and services in front of people when they need it most. For example, if someone is looking for somewhere to eat nearby, a food place with online menus and reviews is more likely to be chosen.
2. Videos make absorbing a lot of information much easier.
Since most online videos are 5 minutes and under, a lot of information can be absorbed in a very short amount of time. In fact, according to Dr. James McQuivey (Forrester Research), the value of just a single minute of video is 1.8 million words.
When it comes to choosing the length of your videos, here are some points to keep in mind:
. Online videos between 1 to 3 minutes tend to have the best results
. Desktop users like online videos that are 2 minutes or less
. Mobile users like online videos that are 2.4 minutes or less (although 3 to 4 minutes work as well)
. iPad users like online videos that are 5 minutes or less
3. Videos can be easily shared.
What makes online videos so appealing to many people is that they are easy to share with family and friends. By simply clicking a social media button or grabbing the embedded link, people can share their favorite videos with ease. In fact, it should be noted that videos just 15 seconds in length are shared 37% more than videos 30 seconds to a minute in length.
4. Videos direct consumers exactly where they need to go for the next step.
Including websites in video ads improve the click-through rate and help consumers find exactly what is being featured. In fact, 64% of consumers are more likely to buy a specific product from the online retail site that they are directed to.
If you want to direct even more people to a specific product, using videos in your email marketing campaign can help. For instance, if you include an explainer or marketing video in emails, the click-through rate skyrockets by 200% to 300%.
5. Videos allow people to build trust with certain individuals or brands.
Online videos are great for allowing people to see the human side to a business. With video and sound recording and editing software and hardware, individuals and businesses can create videos to interact with their audience. By putting a human face to a brand, you will build trust with your audience that can increase engagement and sales.
Fortunately, if you already have videos online, you can visit this website to download your videos and create something new. Posting new content for your audience will keep them coming back for more.
If you want to succeed as a business, it’s important to include videos in your marketing campaign. With the right videos, you can gain a loyal customer base that will bring your business to new levels.
Remember to respect IP: http://www.stopfakes.gov/consumer-tools/ip-resources-educators-and-youth/
Dexter Bell studies consumer marketing. He often writes for business and marketing blogs to share his research on technology integration.